New Online boutique showcases British designers

New website sells womenswear, menswear, accessories and childrenswear

Online boutique launched earlier this month, selling a selection of womenswear, menswear, accessories and childrenswear.

Itsmygeneration is crafted by emerging designers from across the UK.

The website offers free insertion and low commission rates, to keep costs low for independent designers.

“As an independent online boutique, Itsmygeneration is an exciting new destination for online shoppers with a passion for the quirky and the stylish,” says managing director Katy Cox.

“By steering away from mass-produced and high-end designers, we’ve delved deep into the incredibly talented portfolios of recent design graduates to collate unique fashion and lifestyle ranges at prices that won’t break the bank,” Cox continues.

“There is so much untapped talent in the UK that every day is full of new discoveries. Feedback from shoppers and designers has been incredibly positive and we can’t wait for the Autumn/Winter 2012 collections to hit the site,” she concludes.

The new shopping experience offers unique fashion, accessories and gifts and is intended to showcase British designers from across the country.

“In the last few years we have seen a shift in people’s interested towards British products and that’s how the concept was born; to build an online boutique with the purpose of truly supporting new home talent,” explains co-founder William Bolivar.
“Equally important is giving the customer an experience at the moment of placing an order,” he adds.

Prices range from £8 to £350.


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