Aldi is suing rival Tesco Ireland over alleged infringement of its trademarks in an in-store campaign. According to The Irish Times, Aldi alleges Tesco has failed to compare like with like, misstated the prices and failed to compare the relevant quantity of the Tesco product with an equivalent Aldi product. The recent use of Aldi marks in banners displayed in Tesco stores was apparently “the final straw” for the German group.
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