Jacobs Coffee rolls back the years with Parkhurst pop-up store

The Jacobs Board Game Café, just off Parkhurst’s trendy 4th Avenue, is helping people make connections the old-fashioned way this winter. There’s no WI-Fi, no apps and not so much as an iAnything as far as the eye can see – just a wide selection of your best loved board games, some nostalgic favourites and comfy spots to sit and enjoy the unmistakable allure of the Jacobs Verwohnaroma.

The Jacobs Board Game Café officially opens on 24 May and will run through until the end of August, encouraging consumers to pop in, relax and rediscover the chance to connect the way people did before text alerts and social media check-ins – over a complimentary cup of quality coffee. The Café, the first of its kind in South Africa, seeks to give people a chance to slow down and connect over a cup of Jacobs – the obvious catalyst for connection.

Jacobs Senior Brand Manager Taki Tsanwani believes that this unique take on sampling will resonate with consumers. “The Jacobs Board Game Café concept is so simple. What more do you need than the taste of Jacobs coffee, the unmistakable Verwohnaroma – and a comfortable space to enjoy it?” she says. “A cup of Jacobs coffee is the ideal catalyst for connection, and we believe that the Board Game Café will become a sanctuary for people who appreciate the chance to relax – and a hub for those who value the opportunity to connect over a fine coffee.”

The Jacobs Board Game Café is situated at 69 11th Street Parkhurst and is open from Tuesdays – Sundays 10am-10pm until the end of August, with some exceptions. The venue will also be hosting several small events throughout the next few months such as ladies evenings and speed dating and is available for personal bookings such as birthday parties, hen’s parties, brainstorms, etc. A schedule will be available at the café and on the “Jacobs Krönung South Africa” Facebook page.