Baniyas Ties Up with Azadea Group

Abu Dhabi, UAE, July 25 2012: As part of its commitment to create an exceptional shopping hub in Bani Yas City, Baniyas Investment and Development Company (BIDC) – the investment arm of the Bani Yas Sports Club – has signed an agreement with Azadea Group, one of the region’s leading retail groups, to open eight new outlets at Bawabat Al Sharq Mall.
Covering over 1,604 square meters of retail space, Azadea Group will unveil a wide array of the world’s most recognized fashion brands as well as food and beverage outlets at Bawabat Al Sharq Mall.

Oysho brings fashion to the lingerie market and offers women an inspiring range of contemporary designs that look sensational at affordable prices. For those who are looking to enter a world of magic and delight, Intimissimi, part of the Italian Calzedonia Group, is yet another reference point in the lingerie category for both men and women.

Piazza Italia is a kids’ fashion market leader in Italy and a key destination for all young families. Its collection offers over 4,000 styles through several exclusive and trendy product lines. Gymboree, another brand catering to children’s wear, carries stylish high-quality children’s clothing and accessories in sizes newborn to age 12. Gymboree’s clothing is designed in colorful, premium fabrics and detailed finishings throughout. Their outfits are completed through the addition of accessories, making Gymboree kids unique from head-to-toe.
Mango is a unisex fashion and accessories brand whose story began in Barcelona in 1984 and has grown into Spain’s second largest textile exporting company. Mango provides fashionable clothes, shoes and accessories for today’s modern, urban men and women, while Sunglass Hut, the largest sunglasses specialty retailer in the world with a global reputation for premium brands, offers the latest designer brands with outstanding customer service.

In addition to the host of popular brands which automatically adds flavor to the shopping experience, Azadea Group will also be opening the first outlets in the UAE for Jules, a French fashion brand providing young professionals and students with the latest fashion trends in terms of comfortable clothing and accessories.
Aside from these renowned brands, Azadea Group will also reveal PAUL’s first bakery branch in Abu Dhabi that spreads across 339 square meters in Bawabat Al Sharq Mall. Opening its first outlet in 1889, PAUL Café has grown from a small family bakery into a successful international brand carefully designed to incorporate the very latest food preparation and display technology, whilst retaining traditional Gallic character. Each shop offers a diverse menu of snacks and refreshments including more than 140 types of traditional French bread, all prepared and baked in-house.

In his commentary, Subhi Benkhadra, CEO of Baniyas Investment and Development Company said, “Baniyas Investment and development has managed to create a unique tenant mix at Bawabat Al Sharq Mall leading to an outstanding increase in demand for retail space. We are delighted to know that our endeavors are continuously successful and are happy to sign with Azadea Group which only adds to the wealth of our tenant mix and embraces some its brands’ first outlets in the UAE. This is a strategic relationship with Azadea Group as BAS Mall provides a new platform that supports their expansion plans and further strengthens their outreach into Baniyas City and the catchment area.”

Said Daher, CEO of Azadea Group stated, “Our aim is to continuously provide our customers with a memorable and exciting shopping experience. This partnership with Baniyas embraced our brands’ expansion plans through great retail space, allowing for the inauguration of eight new outlets. Overall, we are certain that this agreement will only bring forth great outcomes and strengthen our positioning in the UAE, especially in the city of Abu Dhabi.”

Baniyas Investment and Development has already signed Carrefour Hypermarket, the pioneer French Hypermarket, Grand Cinemas, M.H. Al Shayaa Group, Landmark Group and Liwa Trading Enterprises for BAS Mall. In fact, these groups have all opened their outlets and are running their business at the area’s first state-of-the-art shopping center.

Bawabat Al Sharq Mall will host approximately 240 prime retail shops of fashion wear, electronics, neighborhood services, accessory outlets and jewelers spread across two floors covering 62,265 square meters of gross leasable area in the mall.

About Baniyas Investment and Development
Baniyas Investment & Development Company was established in 2005 as a majority owned subsidiary of Bani Yas Sports Club. It is the investment and development arm of the Bani Yas Club with its main activities focusing on investment, development and management of real estate projects. Aiming to play a pivotal role in contributing to real estate development, Baniyas adheres to the highest standards of integrity in its business dealings. Currently, the company has an impressive pipeline of opportunities and projects including master planned communities, residential and commercial towers in the UAE, with Bawabat Al Sharq representing the first of several pioneering plans to be publicized by Baniyas in due time. Bawabat Al Sharq will elevate the leisure, commercial and tourism appeal of Bani Yas.

About Azadea Group
Azadea Group is a premier fashion and lifestyle retail company that owns and operates more than 40 leading international franchise concepts across the Middle East and North Africa. Since its inception in1978, the Group has grown a substantial chain of stores representing leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods and multimedia. With over 7,300 employees, the company boasts a solid infrastructure overseeing 415 stores spread across 13 countries including United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Iraq, Qatar, Oman, Bahrain, Jordan, Algeria, Turkey and Lebanon.


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