Carphone appoints Sam Tyrer as new UK retail director

Retailer’s online solutions managing director to take on her new role from early next month, replacing Anthony Hemmerdinger

Carphone Warehouse has appointed Sam Tyrer as its new UK retail director. She replaces Anthony Hemmerdinger, who left the retailer last month after 18 months in the role.

Tyrer will take up her new position early in September, with accountability for retail, business operations, contact centres and direct sales.

She joined Carphone in November 2007 as its customer and stores director for the London territory, before becoming managing director of online solutions in February 2010.

Prior to joining Carphone, Tyrer worked for entertainment retailer HMV for 16 years as its divisional manager for the south and Ireland.

Carphone Warehouse UK and Ireland managing director Matt Stringer said: “Sam is an experienced retailer with a sharp sense of commerciality. She possesses an admirable empathetic and collaborative management style. She is a tenacious operator, who has delivered some impressive and difficult changes in recent times such as the move of to Loughborough.”

Tyrer added: “I am delighted to have been appointed to the role of retail director and am genuinely excited and looking forward to working with my talented teams to ensure that Carphone Warehouse gives every one of our Customers the very best possible experience.”


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