Best selling British solo artist Robbie Williams is to switch on the iconic Oxford Street Christmas Lights in London on 5 November.
The announcement was made on Heart 106.2 by New West End Company, the company representing retailers in the Bond Street, Oxford Street and Regent Street areas of London, and department store House of Fraser, the host of this year’s event.
As well as switching on the lights, Williams will perform some of his hit singles and will be supported by singer Leona Lewis and four-piece boy band Lawson. The proceedings will kick off at 5pm, hosted by Heart presenters Jamie Theakston and Emma Bunton.
The switch-on is being sponsored by Marmite which is also running a Facebook campaign for the event.
Commenting on his participation, Williams said: “Oxford Street is a fantastic place to do your Christmas shopping and it’s great to be part of the celebrations. I can’t believe I am turning on the lights! ‘Take the Crown’ is released on the same day – 5 November – and I’m looking forward to performing for the amazing crowds on London’s Oxford Street.”
For the first time, the Oxford Street Christmas Lights switch-on will be a ticketed event, with a 3,500 capacity golden viewing circle. Those wanting to be a part of this year’s event can apply for tickets by visiting the Heart 106.2 website.
Nigel Oddy, executive director group merchandising & planning at House of Fraser, said: “House of Fraser is thrilled to be hosting the switch on of the Marmite Oxford Street Lights. As one of London’s most popular events in the run-up to Christmas, this is guaranteed to be a fantastic occasion and we are extremely proud to have it taking place outside our store this November.”