Marks & Spencer (M&S) has announced it is to open a two-day Oxfam pop-up ‘Shwop Shop’ at its flagship Marble Arch store on Thursday.
M&S said the Shwop Shop will be a one-of-a-kind secondhand store that will sell the best items donated to the retailer’s sustainable fashion initiative, Shwopping, from the public and famous faces from popular culture. To enter the Shwop Shop, visitors will have to ‘shwop’ – hand over an unwanted item of clothing, using old or unused clothes as their ticket to the exclusive sale.
Items from Gary Barlow, Alexa Chung, Caroline Flack, Daisy Lowe, David Gandy, Rosie Huntington-Whiteley, Gemma Cairney, Plan B, Lauren Laverne, Pixie Lott and Joanna Lumley will be on sale at the store.
M&S head of Plan A Delivery Adam Elman said: “The Shwop Shop is a celebration of Shwopping. Fashion influencers, designers, stylists, thought-leaders and visionaries have given their sign of approval by donating their unwanted items and we hope this will inspire a new generation of shwoppers who see fashion and sustainability as one. The aim is to change people’s attitudes towards clothes recycling and give unwanted garments a future.”
The celebrity shop will be staffed by a host of famous faces throughout the two days including Shwopping ambassador Joanna Lumley, who said: “By opening your hearts, minds and your wardrobe and going shwopping, you can not only bag an outfit worn on the red carpet or to a glitzy awards evening, but help the environment too.
“Fashion with a conscience, it is perfect isn’t it? By shwopping all we want you to do is give your unwanted items stuffed in the back of your wardrobe a future. Simply bring an old item back every time you buy a new outfit, shwop and shop! Come to the Shwop Shop, shwop and shop and leave with a smile – the world will then feel a better place!”
Shwop Shop will open from 10.30am – 9pm on Thursday 24th & 9am – 9pm on Friday 25th January 2013. Address: Ground Floor, Marks & Spencer Marble Arch, 458 Oxford Street, London W1C 1AP.