Despite making fewer cars than some of its rivals last year, Ferrari is the world’s most powerful brand, according to Brand Finance. Higher profit margins and customer loyalty helped the luxury carmaker accelerate into top spot.
The online search giant is the second most powerful brand, according to Brand Finance. With a value of $52.1bn (£33.6bn), it is also the third most valuable brand in the world.
Coca-Cola is the third most powerful brand. It has a value of $34.2bn.
PwC, the ‘Big Four’ accounting firm is the fourth most powerful brand.
High-end French fashion brand Hermes is in fifth place.
Mickey Mouse and co. are still among the most recognised cartoon characters in the world. The brand lies in sixth spot.
Dior is the second fashion house to make it into the top ten.
British whisky brand Johnnie Walker lies in eighth spot. The drink, made by Diageo, has seen its value almost double over the past year to $4.4bn.
Nike’s brand value has slipped over the past year, but customer loyalty has kept it in the top ten.
Apple may be the most valuable company in the world in terms of brand and market value, but in terms of power, the electronics giant can only manage a modest tenth place.