The world’s most powerful brands …no 1 is ????

1
Ferrari
Despite making fewer cars than some of its rivals last year, Ferrari is the world’s most powerful brand, according to Brand Finance. Higher profit margins and customer loyalty helped the luxury carmaker accelerate into top spot.

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2
Google
The online search giant is the second most powerful brand, according to Brand Finance. With a value of $52.1bn (£33.6bn), it is also the third most valuable brand in the world.

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3
Coca-Cola
Coca-Cola is the third most powerful brand. It has a value of $34.2bn.

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4
PricewaterhouseCoopers
PwC, the ‘Big Four’ accounting firm is the fourth most powerful brand.

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5
Hermes
High-end French fashion brand Hermes is in fifth place.

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6
Walt Disney
Mickey Mouse and co. are still among the most recognised cartoon characters in the world. The brand lies in sixth spot.

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7
Christian Dior
Dior is the second fashion house to make it into the top ten.

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8
Johnnie Walker
British whisky brand Johnnie Walker lies in eighth spot. The drink, made by Diageo, has seen its value almost double over the past year to $4.4bn.

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9
Nike
Nike’s brand value has slipped over the past year, but customer loyalty has kept it in the top ten.

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10
Apple
Apple may be the most valuable company in the world in terms of brand and market value, but in terms of power, the electronics giant can only manage a modest tenth place.

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