American Golf to create 250 jobs following sales surge
American Golf, which has 100 stores in the UK, said sales rose 3pc to £133m in the year to January 31.
The profile of the sport was boosted last year by British golfers Mcllory and Donald battling between each other for the status of world number one and Europe winning the Ryder Cup against the US in dramatic circumstances at the Medinah Country Club near Chicago.
For American Golf, this helped to offset a 13pc fall in the number of rounds of golf played in the UK as golfers stayed away from the course due to the adverse weather and the uncertain economic environment.
The retailer, which is owned by private equity group Sun Capital Partners, said it now plans to open 30 new stores over the next three years, which will create 250 new jobs.
American Golf is also planning to launch new ladies stores within its locations, which will include 11 “centres of excellence”. Female golfers represent around 15pc of all players.
Despite the sales rise, earnings before interest, taxes, depreciation, and amortisation fell below £7.5m in the year to January 31, compared with £8m last year, due to investment in new shops.
Kevin Styles, chief executive, said: “Last year was a game-changing one for the business. We delivered record sales and, more importantly, made some major improvements and investments to get the platform right for our next growth phase.
He said this included “strengthening our e-commerce business” and developing the retail store format.
American Golf stores employ professional golfers who help to coach customers and advise them on what clubs to buy. “It’s all about saving our customers more shots,” said Mr Styles. “Performance is our proposition and this is backed up by the expertise of our team.”