French fashion house Dior will take over iconic London department store Harrods for one month with a series of spectacular in-store exhibitions, events and exclusive products.
French fashion house Dior will take over famed Knightsbridge department store Harrods this Saturday until April 14.
The invasion will consists of nine separate pop-up shops-in-shop, exclusive products and a 50-seat café which will serve Dior-doodled cupcakes and lobster club sandwiches, reports WWD . All 33 of the store’s windows will be transformed by Dior to feature “showers” of J’adore perfume bottles, “Dior-ized” London telephone boxes other Dior mascots.
Inside the store, visitors will be able to view miniaturised couture dresses created by the seamstresses in Dior’s Avenue Montaigne ateliers, gowns worn by Dior’s many celebrity followers, as well as contemporary artwork by young British artists asked to interpret the Lady Dior bag, for which Jennifer Lawrence is the face.