Beverly Hills cupcake firm opens first Gulf bakery

Sprinkles Cupcakes, a Beverly Hills-based bakery said to be popular with Hollywood stars, has opened its first Gulf outlet in Kuwait.

The brand, which was founded in 2005 and has 11 bakeries across the US, has been brought to the region via a franchise agreement with MH Alshaya Co.

Sprinkles claims it was the original cupcake bakery and is the inspiration for many other similar chains. The company’s Kuwait outlet is located in Avenues Mall.

“We are very excited about opening our very first bakery outside the US here in Kuwait. I am delighted to begin our global expansion from the Middle East through our partnership with Alshaya, a company which has a remarkable legacy of retail leadership,” said Sprinkles co-founder Charles Nelson.

“I am sure that our hand-crafted cupcakes will delight our new customers in Kuwait,” he added.

There are several cupcake bakery brands already present in the Gulf, including Sugardaddy’s, Hey Sugar, Hummingbird and Magnolia.

20130314-212734.jpg

Advertisements

Posted on March 14, 2013, in Other. Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: