H&M unveils Conscious Exclusive Collection

When Helen Hunt stepped out onto the Oscars red carpet wearing eco-friendly H&M , the Swedish high-street brand promised us that similar celebrity-worthy pieces would be hitting stores soon – and they’ve kept their word.

Today the chain unveiled their Conscious Exclusive Collection, which will land in stores on April 4. As part of H&M’s Conscious initiative – which is fronted by Vanessa Paradis – all of the party-perfect pieces are made of entirely sustainable materials such as organic cotton, recycled polyester, recycled polyamide and Tencel.

From a dramatic prom-style dress to a chic cream three-piece suit (very Dior) and monochrome cocktail dress, the collection caters for both the girliest of girls and those who prefer a more classic, masculine cut. There’s even some suave tailoring for men, too.

“I love how this collection has pure glamour and style, and is made from more sustainable materials,” says Ann-Sofie Johansson, H&M’s Head of Design. “For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work.”

Whether it’s a spring wedding or chic cocktail party you need an outfit for, you’re bound to find something in this range. Actresses Chloë Moretz and Sophia Bush have managed to get their hands on a couple of the pieces already, and we have to say we’d never have guessed either of the gorgeous outfits were high street – consider us well and truly convinced.

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Posted on March 19, 2013, in Other. Bookmark the permalink. Leave a comment.

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