Fashion and homewares retailer Cath Kidston is to expand into Spain as it looks to roll out concessions across the El Corte Ingles chain of department stores. The move represents the retailer’s first entry into continental Europe.
According to The Telegraph, the retailer is in talks to extend its concessions to around 80 El Corte stores in the country following the success of pilot concessions launched before Christmas in stores in Madrid and Mallorca.
Chief executive Kenny Wilson told the newspaper that the Madrid concession would now be permanent. He added: “The owners of El Corte Ingles in Spain approached us and said they’d seen our brand in Selfridges in London and thought it works brilliantly in a shop-in shop department store format.
“They wanted to try it in Spain so we’ve done a test in Madrid in the number one El Corte Ingles store. It’s been very, very successful… Clearly, if we can make the brand work in a pretty tough Spanish economy that gives us confidence that it can work across Western Europe.”
Founder Cath Kidston opened her first shop in London’s Notting Hill in 1993. The company now operates 61 stores in the UK and 58 mostly franchised stores in Asia.