H&M opens first store in Chile

More than 2,500 people queued for over 12 hours for the opening of H&M’s first store in Chile at the weekend.

The 2,600 sq ft flagship store in Santiago’s Costanera Center carries H&M’s complete range of fashion and accessories for women, men, and children as well an exclusive collection created for the Chilean market.

Macu Alfaro, H&M’s country manager for Chile, said: “We have had an amazing response from our customers here in Santiago today and we look forward to bringing H&M’s concept of fashion and quality at the best price to Chile. We are also excited to finally be expanding our business concept here within South America and also in the Southern Hemisphere.”

Following its debut in Chile, H&M plans to open new stores in Serbia, Estonia, Lithuania and Indonesia during 2013.


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