For the first time, those wanting to snap up Victoria’s Beckham’s creations will be able to do so directly from the designer herself from today.
Victoriabeckham.com has evolved from an online Lookbook to an e-commerce site housing the Spice Girl-turned-designer’s handbags, denim, sunglasses and Victoria, Victoria Beckham line.
The site will be t he only place offering the 38-year-old’s ICON line, a capsule collection of five of Beckham’s most timeless dresses, ranging from £1,050 to £1,650, however it does not currently hold her mainline collection, which she shows biannually during New York Fashion Week.
Mother-of-four Victoria, who relocated from Los Angeles to London so she could be near her studio headquarters in south London, said: “My new website has been in the making for a very long time. It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for me
Users are invited to ‘Shop’ and ‘Look’, with the latter offering a platform to view short exclusive behind-the-scenes clips, photos of models during fittings and as Victoria says, “insights into my world”. The ‘Shop’ function will serve the UK, USA and Europe before rolling out across select additional countries in the future. Beckham has also hired a team of multilingual client service associates to assist customers from around the world and offer style advice over the phone, while a same-day delivery service is available in London and New York.
Beckham presented her first collection at New York Fashion Week in September 2008 and has earned critical acclaim as a designer, winning Designer Brand of the Year at the 2011 British Fashion Awards.