StartUp Britain has selected The Mall in Camberley as the first shopping centre in the UK to host a PopUp Britain outlet.
PopUp Camberley will open in June with a mixture of home-grown and visiting retail start-ups, giving them their first taste of the high street.
The pop-up shop will remain open for six weeks and every two weeks six new retailers will take space at the outlet.
Mark Bourgeois, managing director for The Mall owner Capital & Regional, said: “The retail landscape is changing, traditional lease lengths are getting shorter and the provision of pop-up stores are becoming increasingly popular as landlords work to ensure they are best using their space and meeting evolving customer demands.
“The aims of PopUp Britain chime with our own annual campaign ‘The Retail Factor’ which is designed to support budding retail entrepreneurs. We hope that by providing these businesses with a chance to occupy a unit in a centre with strong footfall it will allow them to grow their business by building their customer base and brand awareness.”