Dubai’s Worlds of Adventures to open in early 2014

IMG Group’s Worlds of Adventure theme park in Dubai is set to open in early 2014, a senior executive with the developer has said.

The theme park, which will be located in Dubai’s much-delayed City of Arabia development in Dubailand, will consist of four zones – the Marvel Universe, the Cartoon Network zone, the Lost Valley zone, and the IMG entertainment zone, as well as a 12-screen cinema, and external F&B and retail areas.

According to Alexander Page, vice president – marketing, Ilyas & Mustafa Galadari Group (IMG), construction is currently on track for the facility, which will consist of roller coasters, themed experiences and other attractions.

“Work is happening on two fronts. The on-site construction works have been moved forward significantly with structural columns and space frames being installed,” he told Hotelier Middle East.

“Thereafter the offsite ride manufacturing of various vendor sites is currently being done simultaneously with shipment planned in the later part of this year. So rides, the themes, the attractions and different pieces that make up the park are in different parts of the world being made and finalised,” he said.

The first phase of the theme park will be in excess of 1.5m sq ft, making it the largest indoor entertainment destination in the world. The park is designed to attract in excess of 20,000 visitors per day and ticket prices will be in line with other attractions.

“The pricing structure will be very competitive. We haven’t finalised it yet but we know what other attractions are charging. Our capacity is much higher, much larger, so we are not going to be overpriced whatsoever. We want people to come and enjoy the theme park,” said Page.

“In terms of the scale and size of it, it is very likely that you will need a full day if not much more to be able to try all the rides or the attractions so there will be day passes where people can come back within the same week, there will be annual memberships, VIP entries,” he said.

Earlier this month, plans for a dinosaur theme park were announced by IMG Group which claimed The Lost Valley will be the first of its kind in the theme park industry and will include animatronic dinosaurs and rollercoaster rides.

Spread over 270,000 square feet, the dinosaur attraction was the third to be announced in the 1.5m sq ft IMG Theme Park.

The first two zones will be designed around Marvel Comic and Cartoon Network characters, while the fourth and fifth zones will be announced in due course.


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