Dubai seeks to become global fashion hub by 2020

Dubai seeks to become global fashion hub by 2020

The General Secretariat of the Executive Council of Dubai has signed an agreement with Dubai Technology and Media Free Zone Authority (DTMFZA) to create and develop Dubai as a fashion hub.

The Dubai Fashion 2020 strategic plan will support Dubai’s and the wider region’s design and fashion industry and will be closely aligned to the recently announced Dubai Design District project.

A statement issued by both companies said Dubai Fashion 2020 would have a “significant impact on employment across the value chain such as manufacturing, retail and design”.

“It will also engage local designers in the creation of the world’s largest and most prestigious brands, as well as attracting investment from global institutions in this industry,” the statement added.

In addition to positioning Dubai as a hub for the fashion and design industries that can compete on the global stage, the strategic plan aims to increase the role of contemporary regional fashion, Islamic fashion as well as identifying opportunities for marketing to the specific needs of the regional and global markets.

Dubai Fashion 2020 also aims to offer development and training programmes, and support with the hosting of fashion events, the statement said.

Abdulla Al Shaibani, secretary general of The Executive Council of Dubai, said: “The memorandum we are signing today with DTMFZA aims to develop economic opportunities and enhance Dubai’s global competitiveness on several levels, as well as to Dubai Design District, which was recently launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum Vice President, Prime Minister and ruler of Dubai supporting the Emirate’s vision to be a global leader.

“We will work in the coming period on developing a strategic plan that supports the objectives of the fashion industry and promotes the emirate’s position.”

Ahmad Bin Byat, director general of DTMFZA, added: “Experts estimate that the global fashion industry generates over a trillion dollars a year.

“With the growing demand for brands and luxury goods across the region as well as the success achieved by local designers internationally, we believe that Dubai is well positioned to enhance its role in the global fashion industry.

“Dubai Fashion 2020 will allow us to unlock the emirate’s full potential. While it focuses on developing a destination for the top international players in the industry, it also includes putting a particular emphasis on nurturing local talent, entrepreneurs and small businesses.”

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