Subway opens its first store with Lidl

Subway has announced the opening of its first ever store within a Lidl supermarket.

The store is situated just outside the busy seaside town of Cromer in Norfolk and is the first partnership of its kind for the German supermarket chain, with development in off high street locations one of its major strategic focuses.

There are currently more than 300 Subway stores open or in development in other non-traditional locations, such as on forecourt sites, within convenience stores or within universities and colleges.

Subway UK and Ireland area development manager Trevor Haynes said: “The non-traditional locations are a key area of growth for the Subway brand in the UK and Ireland. The simple operations that are involved in running a Subway franchise and the convenience offer make it a perfect fit for these style locations. The partnership with Lidl is the first of its kind and we are excited to see what this could lead to in the future.”

Raj Rao, Subway franchisee said: “The opening of a Subway store within a Lidl supermarket is a big step for us, there are no other branded quick service restaurants in the local area and this dual partnership really capitalises on customers needing to shop and eat all in one place. As my 12th Subway store I have great confidence in the brand’s strength and the simplicity of the operations involved make a supermarket the perfect choice for a Subway store.”

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