The store will be in the Park House complex on Oxford Street and will be the largest Pandora concept store in the world
The exclusively located 200 sqm retail space, over two floors, has been carefully designed by Grapes Associates, who have initiated a brand new evolution in the Pandora store design; one which will be the first of its kind in the UK. The designers, who have worked with numerous high-end brands, such as The Dorchester, have ensured the space will reflect Pandora’s feminine and sophisticated vision.
With carefully positioned spotlights and ornate picture frames providing new display units with an elegant outline, there is something fresh yet Scandinavian about the new store.
Heightening the consumer shopping experience and in addition to a spacious ground floor, the new flagship store will utilise the first floor for entertaining, with a unique sculptural meeting bar on the first floor. The bar will form part of a wider VIP events space for press meetings, celebrity appointments and other special occasions.
Peter Andersen, president for Pandora Western Europe said; “London is the fashion capital of the world and our global flagship store on Oxford Street will amplify our position in the market as a leading jewellery brand. We have wanted to open a Pandora global flagship store in London since the beginning and this is something we have been working towards for five years, we are very happy to have been able to realise our dream. The store will allow us to offer an unrivalled customer experience and will be a major attraction for shoppers from across the globe.”
Allan Leighton, CEO of Pandora added: “Our Oxford Street store has been our plan for some time; we were uncompromising on location and store design. The finished article is something we are very proud and excited about. We want to offer our customers good quality jewellery at affordable prices in an aspirational setting and our Flagship store achieves this. The UK business has accomplished a strong brand presence and a loyal following over the last five years and we feel this store represents the brand entering a new stage of its evolution.”
The store, which will be the 106th Pandora concept store to launch in the UK, will officially open on August 30.