Uniqlo launch debut kids collection

Uniqlo’s debut childrenswear collection

Uniqlo is our go-to brand for basics. Whether it’s their Heattech thermals and bargain cashmere or their perfectly simple silk blouses, it never fails to please – and now it can please the little ones too.

From today, the Japanese brand launches its first ever line of childrenswear, catering for newborns up to age 12.

The collection sees key Uniqlo pieces, such as the aforementioned Heattech, adjusted to fit in with a kid’s lifestyle. All outerwear comes with an interior name label to prevent mix ups at school, pockets are reinforced to stop tears and waistbands are fully adjustable. The brand’s ever-popular coloured skinny jeans have been miniaturised, as have the poly-filled down jackets and checked flannel shirts.

“We are extremely pleased to be launching kids into the UK market this season,” says Dr Berndt Hauptkom, Uniqlo Europe CEO. “The collection encapsulates the high quality design aesthetic and innovative fabrics that UNIQLO uses across all its collections, and we are confident the collection will be a success among both current and new UNIQLO customers.”

The collection is available exclusively online from today, before rolling out to stores nationwide from Friday, August 23.

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Posted on August 19, 2013, in Other. Bookmark the permalink. Leave a comment.

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