The waiting list for the Birkin is set to grow even longer as luxury retailer Hermès expands to America following an 11.8 percent increase in revenues since last year with sales totaling at 3.5 billion euros.
The first of three major American retail projects, Hermes’ newly renovated Beverly Hills flagship store will open in September with double the amount of selling space whilst another 12,000-square-foot flagship is in the works for autumn 2014 in Miami’s Design District.
The Miami location is set to become the third flagship in the U.S., alongside Madison Avenue and Beverly Hills.
Whilst New York remains the only area with multiple stores, Robert Chavez, president and chief executive officer of Hermès USA, told WWD, ‘We would consider second locations at some point in the future in San Francisco and Los Angeles.’
With Chavez’s plans for American expansion showing no signs of abating, sales are set to soar!