Internet research firm Hitwise has listed the top 50 UK e-retailers selling goods and services, in partnership with the the IMRG Index Classification.
The list ranks shops by popularity (number of visits) between May and August 2008.
There has been 1 new entrant, 17 risers, 23 fallers and 7 who have retained their position.
IMRG-Hitwise Hot Shops List, August 2008
1. Amazon UK
7. Thomson Holidays
8. Marks & Spencer
9. Tesco Direct
14. John Lewis
15. PC World
17. Dell EMEA
19. Apple Computer
21. Thomas Cook
23. Comet UK
24. Woolworths UK
27. Odeon Cinemas
28. Ticketmaster UK
29. First Choice
30. British Airways
33. Screwfix Direct
34. O2 Shop
37. Vue Entertainment
40. Travelodge UK
42. The Orange Shop
43. River Island
46. Carphone Warehse
50. Symantec Store
The IMRG-Hitwise Hot Shops List of the top 50 UK e-retailers is the key indicator of online merchant performance. The List is published quarterly and tracks popularity, as indicated by visits, of those selling goods and services within the IMRG Index Classification. This List is based on July 2008 data.
This tenth quarterly Hot Shops List is notable for rises in the Electrical and Fashion sectors, while Computer companies fell as consumers, with hard times looming, adjusted their priorities. The only new entrant was Staples, which roared in halfway up the List at 25.
Amazon.co.uk (1) as ever, and Argos (2) and Play (3) as usual, led the field while Tesco (4) held on to its habitual fourth position.
The first fashion brand into the top five, Next (5) was definitely hot, reaching its highest ever ranking, up from 9th place in May and 11th place a year ago.
ASOS’s (16) stellar performance continued, climbing another two positions since May and a massive thirty places from the 46th slot it occupied a year ago. ASOS ranked 50th in the first ever Hot Shops List, published in May 2006.
Electrical e-retailers also had a strong month. PC World (15) reached its all-time high, having risen from 26th place in May, 23rd a year ago and the 36th slot the year before that.
Woolworths stormed up the List to 24, having jumped 14 places since May, and seventeen places from its 41st ranking a year ago.
John Lewis (14) continued its inexorable climb up the Hot Shops List to its best position to date, up another place from last quarter and improving on the 18th position it occupied last August.
Ebuyer (22) was on the rise again; it was up two places since last time, having first entered the List in May 2007.
The Entertainment sector benefitted from July’s poor weather, with Odeon Cinemas (27) rising from 45th in May, and LOVEFiLM (35) popping in for the second time, having debuted on the List at 37 in February this year.
Not so hot were the computer companies: Dell (17), Apple (19) and HP (48) fell four, seventeen and nine places respectively from their rankings in May, and three, eleven and five places on the year.
IMRG’s CEO, James Roper, comments: “With the market hardening under the daily hammer blows of worsening economic news, one would expect more volatility within the List. It is a measure of the competence that sets these brands out as market leaders that they consistently continue to attract high customer traffic volumes, even under harsh trading conditions.
“The e-retail sector continues to enjoy double-digit growth, which is good news for the twenty seven high street brands that now appear on the Hot Shops List, as their traditional channel’s sales falter. If a recession does come it will bias change in favour of e-commerce practitioners such as these.”
Hitwise’s Director of Research, Robin Goad, comments: “We always see travel companies improve their ranking during this quarter, and this year is no different. However, despite the eleven travel brands on the list having moved up compared with last quarter, they are all down when compared with the same quarter last year.