Nordstrom rolling out more Topshop, Topman departments; national ad campaign in works
Seattle — Nordstrom is expanding its partnership with Britain’s fashion-forward women’s apparel brand, Topshop, as well its men’s unit, Topman. Beginning in September, Nordstrom will add 28 Topshop departments and eight Topman departments in stores across the country.
As part of the expansion, Nordstrom and Topshop will partner on a national campaign.
The expansion will bring the total number of Nordstrom stores with Topshop and Topman to 42 and 18 respectively. Locations will include Dallas, Houston, Minneapolis, San Diego, Washington, D.C., Southern and Northern California, South Florida, as well as new downtown stores in Chicago and Seattle. In addition, Nordstrom plans a completely refreshed design for Topshop and Topman departments in new and existing stores.
“We are very pleased with our Topshop/Topman partnership and excited to expand and grow together,” said Pete Nordstrom, executive VP and president of merchandising for Nordstrom. “Through this collaboration, we hoped to attract new customers to both our women’s and men’s apparel businesses and to learn to create newness and excitement in our stores and online. Through a lot of hard work and mutual effort, we have been able to measurably improve on these fronts.”