House of Fraser is expanding into the Middle East with the opening of its first international flagship store in Abu Dhabi this weekend.
Launched with franchise partner Retail Arabia International, the store in the World Trade Centre Mall will be the first international department store in the emirate. The newly developed mall is situated in the heart of Abu Dhabi’s commercial and financial district and is attached to the Central Market souq.
The House of Fraser store occupies an anchor 100,000 sq ft site spread over four floors and has a contemporary design. The store will stock the retailer’s premium offer of womenswear, menswear, childrenswear, accessories, jewellery, home accessories and beauty brands. The store will also feature a personal shopping suite, beauty rooms, a mother and daughter spa, and a personalised loyalty programme.
The shop is the retailer’s first flagship store outside of the UK and Ireland.
House of Fraser chief executive John King said: “The opening of our first international flagship store marks a significant milestone in the continued development of House of Fraser. The store complements our existing global presence through our leading online offer and is the first step in our expansion plan for the Middle East.
“With a unique British heritage, House of Fraser is famous for bringing together global and exclusive premium brands in the best possible shopping environment. We are excited to see how well the new store captures this ethos and brings our brand to life for our new customers, and look forward to working closely with our franchise partner to develop our brand offer in the Middle East.”