Seattle — Starbucks is now offering gift cards that can be sent via Twitter. Under the company’s new “tweet-a-coffee program,” customers in the U.S. can sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift.
“Starbucks is really breaking ground here,” said Joel Lunenfeld, VP of brand strategy at Twitter. “Shared experiences, such as a television show, a sporting event, or someone sharing a gift, are at the heart of the Twitter experience. It’s also central to what it means to be a modern brand.”
The digital eGift card is redeemable at participating Starbucks stores in the U.S., either by printing out the e-gift, showing it directly on their mobile device, or by loading it to their Starbucks mobile app.
“What’s so exciting about extending our eGifting platform to Twitter is the open and real time nature of the platform,” said Adam Brotman, chief digital officer, Starbucks. “Tweet-a-coffee allows us to do something quite different in eGifting in that people can now give the gift of Starbucks to anyone on Twitter in the moment. Tweet-a-coffee is a key next step as we innovate our social digital gifting offering.”
Starbucks first launched its eGifting platform in 2011 on Starbucks.com, and has extended the offer through Facebook, its iPhone mobile app and now through Twitter.