The Shoprite Group has once again been honoured in the recently announced 2013 The Times / Sowetan Retail Awards with its flagship brand, Shoprite, achieving the Grand Prix award as top retailer overall for the fifth consecutive year. Several of the other brands in the Group also took top-ranking positions throughout various categories based on consumer feedback in the survey conducted by independent research agency TNS.
The Shoprite supermarket chain also claimed the award for providing the best Overall Customer Experience in the Supermarket & Hypermarket category and took third position in the category for Household Appliances, up one place from 2012. In the specialist furniture store category House & Home, previously in 9th position, took a giant leap into third spot in 2013.
Shoprite Checkers marketing director Neil Schreuder expressed his delight and said that Shoprite believes in keeping things simple and being honest and transparent with its customers. “The Shoprite brand’s positioning is built on its commitment to “lower prices that you can trust always”. Shoprite is the low price champion and low price leadership is its strategic point of differentiation. It aims to ensure that South Africans from all walks of life can afford to have their food needs met regardless of their income level. Grocery shoppers literally interact with the brand every week and consumers can feel the difference at the till when buying their weekly groceries.