Morrisons has announced that its online delivery service will begin delivering groceries on 10th January 2014.
Morrisons said its new online service will focus on freshness, with the website giving customers an indication of how good the food is via a rosette rating, representing the “quality of the product available for sale including the seasonality of the product.”
The retailer said customers will also be able to see the shelf life of products so they can be reassured that the person who picks the basket isn’t choosing the food nearing the end of its shelf life.
Morrisons said that if customers were not happy with the freshness of its food, Morrisons will take it back and no payment for the item would be taken. It said a voucher to the same value would also be sent to customers within 24 hours.
The retailer said pricing and promotions will be the same as in Morrisons stores, with delivery charges of £1, £3 or £5 depending on times (peak, off-peak or standard).
Morrisons chief executive Dalton Philips said the first orders can be placed from January 10 in the Warwickshire area, close to the Dordon distribution centre.
He said: “Our competitors have been online for some time and we are quite late to the party but I’m confident we can make quite an entrance.”