Australian luxury retailer makes debut in Gulf
Australian luxury accessories and lifestyle brand Oroton has added another milestone to its 75-year history with the official launch of its first boutique in the Middle East in Dubai.
Located at the new extension of Al Ghurair Centre, in the heart of Deira, it follows the opening of international stores in Asian markets such as Hong Kong, China, Singapore and Malaysia.
Oroton CEO and managing director Mark Newman said he expected the store to be one of many in the UAE.
“We are delighted to have had the opportunity to partner with BAIS fashion in the opening of our first store in the UAE in Dubai at the Al Ghurair Centre,” he said.
Reflecting the elegant sophistication of the brand, the new store at Al Ghurair Center resembles a glass jewel box, with a façade comprising golden monogrammed “O” tiles.
The name “Oroton” stems from “Oro”, meaning gold, and “Ton” implying tonnes of gold.
Grant Parnell, general manager, BAIS Fashion, said: “We are very happy and proud to partner the Oroton Group in the Middle East, and we strongly believe that this iconic Australian brand will perform exceptionally well in our market, as it has done in Australia and other markets where it is available.”
He added: “During the last five years, the Middle East has risen to the forefront as a rapidly emerging market in terms of fashion. Dubai specifically is the standard bearer in this regard.
“Research also tells us that there are only a handful of brands which fall into the ‘Affordable Luxury’ category. We believe there are a large number of consumers who would benefit from the introduction of this wonderful brand into our market.”
As part of the launch and to celebrate its 75-year milestone, Oroton showcased its Winter 2013/14 Collection in Dubai.
In a nod to its origins, the brand has chosen pieces from its signature mesh and gold.
The collection takes inspiration from Australia’s fauna, sun-drenched skies, and vivid landscape, depicting the country’s unique environment.
Also, the use of materials like stone, brushed metals, and natural wood, has been influenced by 1970s Australian architecture.
Founded in 1938 in Sydney, Australia, Oroton says it combined “chic simplicity with playful design essence” to produce a wide range of products for men and women, including handbags, small leather accessories, sunglasses, jewellry, apparel and shoes.
Every collection is designed in Sydney at the hand of GM & Creative Director Ana Maria Escobar. “We are very excited to see Oroton expand into another new market, especially one where the customer is fashion savvy and appreciates unique and distinctive designs,” Escobar said.
Oroton now has 58 stores in Australia, as well as nine in Asia and two in New Zealand.