Google has released its 2013 Google Zeitgeist, listing the most searched-for terms, people, places and moments throughout the calendar year.
US leather goods brand Coach topped the list for most searched for fashion brand by UK Googlers this year, toppling Stella McCartney who was last year’s most searched-for fashion brand.
Coach has three stores in the capital, including a flasgship store on New Bond Street, Regent Street and in Westfield shopping centre. Coach also appointed British designer Stuart Vevers as executive creative director in June this year.
Hermes – who won a long-drawn-out lawsuit against LVMH earlier in the year – was the second most searched-for fashion brand, with French fashion house Chanel coming in at third and Italian label Gucci fourth.
Michael Kors, Louis Vuitton, Prada, Vivienne Westwood, Lacoste and Tommy Hilfiger also made up the top ten.
Cara Delevigne topped the list for most Googled fashion figure of 2013, as well as most re-blogged model on Tumblr ahead of Miranda Kerr and Candice Swanepoel.