Waitrose has announced that it will be opening six new branches at Welcome Break sites across the UK within the next four months.
The partnership between Waitrose and Welcome Break began in 2009, and has seen new branches being rolled out across the UK in order to satisfy customer demand. A deal was struck earlier in the year extending the franchise partnership for a further ten years.
Waitrose said the six new stores will create 120 jobs and means the retailer now has 25 branches at Welcome Break sites.
The next branch opens this week on the forecourt at Welcome Break Hopwood Park on the M42 near Birmingham. Five further branches will open in the Midlands and the North, and the first Waitrose at a Welcome Break site in Scotland will also open in Gretna Green, Dumfries on the M74 later this month.
Waitrose business to business director David Morton said: “Our partnership with Welcome Break has proved a real success with customers and these new branches will give us the opportunity to increase our presence in other areas where customer demand is high.
“As these new stores are predominantly in the midlands and the north of England, our recently opened distribution centre in Leyland will also help to support our growth in the area. We’re also delighted to open the first Waitrose at a Welcome Break in Scotland.”