Superdrug posts 1.5% Christmas sales upturn
Superdrug has posted a rise in like-for-like sales over Christmas thanks to consumers’ tendency to buy beauty gifts, like perfume, over the period.
The health and beauty retailer said like-for-like sales increased by 1.5 per cent over the period in the nine weeks to 28 December compared with figures from a year ago.
1.7 million bottles of perfume were sold, buoyed by sales of One Direction’s scent Our Moment.
Superdrug boss Joey Wat said: “Our Christmas trading figures show a solid performance during challenging times which is good news as we head into our 50th birthday year.”