Superbrands commissions independent research to identify the UK’s strongest brands, as voted for by marketing experts, business professionals and thousands of British consumers. Superbrands UK is part of a global business operating in over 50 countries. Superbrands Worldwide.
There are two separate surveys: Consumer Superbrands (the UK’s strongest B2C brands) and Business Superbrands (the UK’s strongest B2B brands). The results of both surveys are published annually in February.