Sephora inaugurates in Milan new global retail store concept

Sephora (LVMH) has inaugurated in Via Durini in Milan, and in world preview, the new retail concept of the brand. Baptized Techno experience beauty store, the space, born by architect Giacomo De Zoppi’s pencil, is an authentic trip of the senses where an olfactive wall turns into an experience to breathe, while the virtual make up emits every chromatic possibility.

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