Al Meera Bookstore Company, a subsidiary of Al Meera Consumer Goods Company, has announced the launch of three WHSmith stores in Doha.
Al Meera Bookstore Company, the exclusive franchise owner of the WHSmith brand in Qatar, said the shops have opened in Hayat Plaza at Al Aziziya, Ezdan Mall at Gharrafah District, and Nuaija Mall at Al Hilal.
The company added in a statement that it plans to open more stores in the coming years to “meet the demands of customers”.
The British-based WHSmith Travel is one of the oldest global brands, with over 550 bookstores falling under their portfolio, offering everything from books, stationary, magazines, and newspapers, to entertainment.
In 2012, WHSmith, which is listed on the London Stock Exchange, announced expansion plans in the Gulf region as it looks to offset weakness on Britain’s high streets.
The newspapers, books and stationery retailer, which operates over 1,100 stores primarily in Britain, said it was targeting growth in Dubai, Qatar and Saudi Arabia.
Dr Mohamed bin Nasser Al Qahtani, Al Meera deputy CEO, said: “Through WHSmith stores, our customers will have access to selected sources of information, helping them boost their education level, sense of creativity and enhance their active contribution to building the society. These stores will also offer all stationary requirements to all ages and students classes.”