Prada opened this week in Geneva its largest store in Switzerland. Situated on Rue du Rhone, the new Prada store covers 1,000 sqm and is spread on two floors. The two entrances on Rue du Rhone invite customers into two very different spaces, one for the women’s collection and the other for the men’s. The store features both men’s and women’s ready-to-wear, leather goods, accessories and footwear collections.
Prada is scheduled to open two new stores in Switzerland within the next two months, a 200 sqm store in Crans Montana and an 860 sqm in Lugano.