French house of Longchamp opened last week in Barcelona its largest store in Spain. Situated on Paseo de Gràcia, Barcelona’s leading luxury shopping destination, the new Longchamp store covers 700 sqm on two floors and features the full range of products of the house, including handbags, accessories and shoes.
Robert Travers, Cushman & Wakefield’s head of retail agency in Spain, said:“Barcelona is becoming a top priority in the expansion plans of luxury brands. It is a top tier city and ranks among the 10 most visited places in the world – brands are therefore targeting Barcelona to showcase full collections in flagship concept stores. Additionally, Barcelona’s rents are still attractive compared to many other European cities.”