Bulgari upgrades alliance with Al Tayer Insignia

Dubai: The luxury label Bulgari has entered a joint venture with Al Tayer Insignia for the UAE marketplace. This upgrades an existing alliance of more than 20 years to the next level.
Bulgari currently counts five points-of-sales in the UAE, with two stores located in Abu Dhabi and three spread across key locations in Dubai. Luis Gasset, currently managing director for Bulgari Middle East, will take up the role of general manager of the newly created joint venture.
Al Tayer Insignia, which represents more than 30 of the world’s leading luxury brands, also has operations in Bahrain, Saudi Arabia, Kuwait and Qatar. “Together with ventures already set up, this agreement will guarantee effective control of distribution across most of the Middle East region, thus confirming our commitment in pursuing brand enhancement and sales growth,” said Jean-Christophe Babin, CEO of Bulgari Group.
“As our first mono-brand luxury venture in the UAE in 1992, Bulgari has been a key partner in our growth over the past two decades,” said Khalid Al Tayer, CEO – retail, Al Tayer Group. “The brand has seen phenomenal success in the market and we are delighted with this strategic development that will further strengthen our partnership.”

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