Situated at 9, Old Bond St., the new La Perla flagship store in London is spread over 150 sqm on the 3 floors of a 5 storey building and reflects the new retail concept of the brand conceived by architect Roberto Baciocchi. The other two floors host the La Perla showroom and UK headquarters.
On the ground floor La Perla lingerie is exhibited in display cabinets with transparent gold metal hangers or presented to customers on trays lined with velvet.
The first floor is an “espace privé” dedicated to “VIP client”, with exclusive services such as the new collections “made to measure”. Even the dressing rooms with amethyst-colored walls are lined with backlit tulle panels. A gate marks this space dedicated to intimacy as if it were an exclusive territory where femininity is the protagonist and this is underlined by the metal grate that recalls ancient confessional and the bell “service” to call the lady at the sale.
La Perla has been undergoing a major expansion plan by its owner Pacific Global Management, which acquired the company in 2013.