H&M’s new 57,000-sq.-ft. Manhattan flagship is brand’s largest store yet

New York — Fast-fashion giant H&M on Thursday celebrated the opening of its flagship on Fifth Avenue in Manhattan. At 57,000 sq. ft., it is the retailer’s largest store in the world and 13th location in Manhattan. It also is the first H&M in the United States to offer a full concierge service, and to carry the full H&M Home collection.

The interior features a four-story atrium with clusters of mannequin groupings and a 740-sq.-ft. LED screen. It is H&M’s most upscale store to date, featuring chandeliers, leather seating, green and white marble tiles, an opulent wall of mirrors, and distinct herringbone wood work. Fitting rooms are outfitted with tufted-fabric walls.

H&M collaborated with American artist Jeff Koons on the opening. (The company is sponsoring the artist’s ongoing retrospective at the Whitney Museum of Art.) Koons designed a limited-edition handbag featuring his iconic Balloon Dog. The façade of the store also featured two huge images of the dog, expected to remain in place for about a week after the opening.

H&M currently operates 318 stores in the United States, and approximately 3,200 stores in 54 markets worldwide.


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