Britney Spears ventures into the underwear business

A picture instagrammed by Britney Spears gives a sneak peek of what’s to come from the line Photo: Instagram/ Britney Spears

Britney Spears is much more than just an entertainer these days; she’s released 15 fragrances with Elizabeth Arden and now she’s added the role of lingerie designer to her bow.

The 32-year-old’s foray into the world of underwear is being aided by Change Lingerie, a Danish company, reports WWD, and will be called The Intimate Britney Spears.

The collection of classic sets, vintage-inspired bustiers and kimonos and loungewear will be sold on in the US and in some of Change Lingerie’s worldwide outposts. Currently, The company doesn’t have any outlets in the UK. Prices will range from approximately £5 to £50.

Spears, who has spent much of her professional life performing in lingerie commented: “Every woman should feel confident and beautiful in everything she puts on. My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious and comfortable at the same time.”


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create a free website or blog at

Up ↑

%d bloggers like this: