Britney Spears ventures into the underwear business

A picture instagrammed by Britney Spears gives a sneak peek of what’s to come from the line Photo: Instagram/ Britney Spears

Britney Spears is much more than just an entertainer these days; she’s released 15 fragrances with Elizabeth Arden and now she’s added the role of lingerie designer to her bow.

The 32-year-old’s foray into the world of underwear is being aided by Change Lingerie, a Danish company, reports WWD, and will be called The Intimate Britney Spears.

The collection of classic sets, vintage-inspired bustiers and kimonos and loungewear will be sold on intimatebritneyspears.com in the US and in some of Change Lingerie’s worldwide outposts. Currently, The company doesn’t have any outlets in the UK. Prices will range from approximately £5 to £50.

Spears, who has spent much of her professional life performing in lingerie commented: “Every woman should feel confident and beautiful in everything she puts on. My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious and comfortable at the same time.”

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Posted on July 24, 2014, in #international, #retail. Bookmark the permalink. Leave a comment.

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