Camera retailer Jessops has today (8 October) opened the first of a number of shops in Sainsbury’s supermarkets. The Jessops Photography Store in the Sainsbury’s Superstore in Newport, South Wales, will be followed by further sites at Waterlooville in mid-December and Maidenhead in January 2015.
The new Jessops Photography Stores will include a photo-print service with instant print kiosks, large format printing and a photo lab offering 25 minute express prints, as well as a facility for the taking of approved passport photos. The shop-in-shops will also offer a carefully tailored accessory range plus a comprehensive range of cameras and camcorders.
‘This is a very exciting landmark deal for Jessops,’ says Jessops chairman, Peter Jones. ‘It is a natural next step for our multichannel strategy, which is all about giving consumers the choice on how to buy. Our partnership with Sainsbury’s gives us the opportunity to extend our collect at store coverage, as well as bringing some unique new services to Sainsbury’s shoppers – like our plans for a ‘Junior Photography Club’ for under 18s which will be run by our own expert staff .’