Gap agrees franchising deal to take Old Navy to Middle East
Saudi Arabian retail conglomerate Fawaz A. Alhokair & Co to bring its Old Navy brand to the Middle East.
Fashion retail group Gap Inc has agreed a franchising deal that will see the company open Old Navy stores across Saudi Arabia.
Two stores will open – in the Riyadh and Dammam districts of the kingdom – in spring next year, but several more Old Navy shops are set to open over the coming months.
Gap’s franchise agreement is with Fawaz A. Alhokair & Co, a company that the fashion retailer has partnered with before to bring 41 Gap and Banana Republic stores to seven countries across the Middle East, North Africa, Central Asia and Caucasus regions.
Robert Frank, executive vice president of Old Navy International, commented: “Entering the Middle East is an important milestone in our strategy to share Old Navy with a broader, global customer base.
“Given the family-centred culture of the region, we believe Old Navy’s iconic American apparel and focus on fashion, family and value will really resonate with customers.”
Alhokair, which also works with the likes of Zara, Topshop and Marks & Spencer (M&S), said that Old Navy’s offering “is just as relevant” to consumers in Saudi Arabia as it is for the US market.
“It is a retail success story that we can’t wait to develop and grow here, drawing on our own local market expertise,” explained Simon Marshall, CEO of Alhokair.