Christmas ad of 2014 is officially on and first out of the blocks – ahead of the reliably heartstring-pulling John Lewis – is fashion power house Burberry.
The star of its festive campaign, titled ‘From London with Love’ is not a melancholic snowman or an unrecogniseable tot but Romeo Beckham, the dimple-cheeked and offspring of two of the most famous personalities in the country, David and Victoria Beckham.
The 12-year-old – amply clad in Burberry’s iconic check by way of a monogrammed scarf, umbrella and trench coat – has been signed up to play cupid across a romanticised vision of London as he delivers the gift of love to a young couple, played by model and dancers Hannah Dodds and Anders Hayward.
The dance element of the story is captured beautifully by a troupe of impeccably dressed female dancers sporting tiered dresses made from tulle and topped with trench capelets, and dapper gentlemen swinging newspapers, bags and umbrellas.
Taking after his mother, how studied dance before becoming a Spice Girl, Romeo shows off his ryhthm and ease of movement in the ad.
Christopher Bailey, Burberry CEO and chief creative officer explained how the short film acts as “a celebration of everything we love at Burberry; the trench coat, the cashmere scarf, incredible music, our British weather, and working with great and talented people.”
Beckham reprised his role as the Burberry lead after starring in the brand’s spring/summer 2013 print campaign when he was just 10 years old.
“It continues to be an utter joy working with Romeo,” remarked Bailey, who handpicks home-grown actors, musicians and personalities to star in the brand’s campaigns. He added: “He has charm, style and great energy! I’m delighted that he’s the lead role in our festive campaign.”
Young Beckham, who has two brothers (15-year-old Brooklyn and nine-year-old Cruz) and a sister (three-year-old Harper), attended the unveiling of the advert at the Burberry flagship store on Regent Street amongst press and VIPs on Monday evening with his Spice Girl turned fashion designer mother Victoria, ex-football father David and several relatives, including his grandparents and aunts.
Having previously been in the spotlight with his famous parents on a handful of red carpet occasions, it’s the first time that the youngster has made a public appearance in his own right. But his wardrobe has been the subject of plenty of scrutiny; when he was just eight years old eyes were alerted to his snappy sense of style as GQ magazine included him in its best-dressed list.
And in case you’re wondering if his brothers are turning green with envy, teenage Brooklyn has flirted with modelling by way of editorial shoots in Man About Town and most recently the New York Times’ T magazine, while Cruz is hopefully still at the age where he’s badgering his father for a Brazuca ball for Christmas.