Abercrombie & Fitch to enter Mexico in 2015
New Albany, Ohio – Abercrombie & Fitch Co. has entered into a franchise agreement with Grupo AXO to establish a retail store presence in Mexico. The franchise arrangement, the first in the company`s history, will encompass both the Abercrombie & Fitch and Hollister brands.
The first Hollister store is set to open in late spring 2015 and the first Abercrombie & Fitch store is expected to open in late summer 2015. The company anticipates a continuing rollout that will include stores in cities like Mexico City, Guadalajara, Cancun and Playa Del Carmen.
“This partnership is an important step for our company,” said Gillian Ferguson, group VP of strategic planning for Abercrombie & Fitch. “We already have a customer base in Mexico and we are excited for them to experience our unique brands firsthand. Grupo AXO has established a great reputation for developing brands in the Mexican market, and we are delighted to be partnering with them.”