Miu Miu continues its expansion in mainland China with two new stores located within Shin Kong Place, the most busy and prestigious shopping destination in the city.
Both stores have been designed by the architect Roberto Baciocchi and are located on the fourth floor of the mall. The first, dedicated to ready-to-wear, covers an area of 180 square metres and the second, home to footwear, extends a little over 100 square metres.
The aesthetic signatures of Miu Miu’s retail environment are all in place: gold damask and floor-to-ceiling mirrors, niches backed with more mirror and polished steel display counters dominate and a sense of warmth and intimacy is achieved by the presence of damask clad lounge areas.
A backlit perforated ceiling and brown marble floor finish the interior ensuring that the collections are showcased at their best and lending the space the perfect balance between classic elegance and modernity, femininity and playfulness that Miu Miu is known for.