Finisterre opens first London store
Surf brand Finisterre has opened its first London store at Seven Dials.
As well as stocking the full Finisterre clothing range and surf goods from around the world, the 1,500 square foot store will include a standalone coffee shop serving Small Batch coffee from 8am each day.
In addition, the shop will display prototypes of the new Finisterre wetsuit, which is currently undergoing R&D testing ahead of a Winter 2015 launch and will be available to be test driven from the store from January 2015.
The space will also host regular events, including photographic exhibitions, talks and film showings, as well as product clinic from Finisterre and other cold water surf brands.
Finisterre founder Tom Kay said: “The opening of the store is a big moment for us. We’re excited to bring the entire brand and product experience under one roof in the nation’s capital.”