Canada Goose targets US market with NY office
Luxury outerwear and apparel brand Canada Goose is targeting the US market with the opening of its New York City office to house a dedicated sales team.
The move is a reflection of the brand’s explosive growth in the US market, where revenues for the luxury brand have increased by more than 45 percent in the last year alone. The Canadian label has been gaining momentum in the US over the past five years, marked by the opening of its US headquarters in Denver in 2013, which serves the outdoor and ski market. Additionally, the company became the Official Outerwear Sponsor of the Sundance Film Festival.
The New York office is located in the historical landmark Starrett-Lehigh building in West Chelsea covering 3,000 square foot of space, which includes a sales office as well as a showroom to provide customers with an opportunity to experience the true Canada Goose culture and environment.
“The demand for products that deliver the best in performance and design from authentic brands is stronger than ever,” said Dani Reiss, president & CEO, Canada Goose. “Whether it’s a modern explorer trekking through city streets or on an Antarctic expedition, people want to buy the very best – and they’ve embraced us on an epic level as a result.”
Canada Goose opens New York office
Reiss added: “The US is our fastest growing market and New York is the perfect place for us to meet that demand and fuel additional growth.”
Currently Canada Goose products are sold at premium US retailers including Barney’s, Bergdorf Goodman, Bloomingdales, Neiman Marcus, Nordstrom, Paragon Sporting Goods, The Tannery and Saks Fifth Avenue, as well as in more than 50 countries.
The label spans across fashion, lifestyle and outdoor categories and has enjoyed incredible success in the last decade, growing more than 4,000 percent with current revenues surpassing 200 million dollars.