Halfords has launched a new cycling-only concept store in central London under the name Cycle Republic.
The retailer is reviving the brand after it closed the specialist shops five years ago.
The new 4,000 square metre site in Euston Square aims to deliver convenience, premium editions and an extensive range of parts, accessories and clothing. The store will also offer click and collect through http://www.cyclerepublic.com.
The range of 13 bikes have been picked especially for the city cyclist and include £7,000 Pinarello road bikes, Cinelli road bikes, Quella fixies, the Boardman brand, and bikes by Victoria Pendleton.
The Euston team of 16 will provide bike servicing and repairs with courtesy bikes offered in cases of more extensive repairs. Cyclists can also take bikes on a test ride in a new ‘try before you buy’ scheme.
The store has over 1,000 new lines exclusive to Cycle Republic with 60% new products across clothing, helmets and footwear. To reflect the increasing number of women cyclists, the in-store range comprises 30% female-specific products.
Halfords chief executive Matt Davies said: “Opening the doors of Cycle Republic Euston Square is a major milestone for us. The in store range, colleague expertise and enthusiasm are perfect for making cycling more accessible to London and we look forward to welcoming the cycling community.”