Top 10 most valued African brands 2014
In today’s hyper-connected world brand image is everything.
In today’s hyper-connected world brand image is everything. You only have to consider the likes of Facebook, Tesla, Coca-Cola and Nike to recognise this. Without a strong image and trusted name, beating the competition is but a pipedream.
African Business Review reveals the most valued African brands in 2014
MTN has again topped the Brand Africa 100 list as the most admired and most valuable African brand. Valued at over $5.4 billion, MTN is the largest telecommunication company in Africa and has been pivotal in opening lines of communication across the continent. The region relies heavily on mobile communication for payment, business and healthcare, and MTN has been instrumental in making this possible from an infrastructure and operational perspective.
Absa Group Limited is one of Africa’s major financial services providers offering personal and business banking, credit cards, corporate and investment banking, wealth and investment management as well as Bancassurance. ABSA stands for “Amalgamated Banks of South Africa”, and is a wholly owned subsidiary of ABSA Group Limited.
The Nigerian National Petroleum Corporation (NNPC) is the state oil corporation through which the federal government of Nigeria regulates and participates in the country’s petroleum industry. It is the most trusted oil and gas company in Africa.
Eskom is a South African electricity public utility, established in 1923 as the Electricity Supply Commission (ESCOM) by the government of South Africa. It was also known by its Afrikaans name Elektrisiteitsvoorsieningskommissie (EVKOM). The two acronyms were combined in 1986 and the company is now known as Eskom. The utility is the largest producer of electricity in Africa, is among the top seven utilities in the world in terms of generation capacity and among the top nine in terms of sales.
Shoprite is a South African based retail and fast food company. It operates over 1,200 corporate and 270 franchise outlets in 16 countries across Africa and the Indian Ocean Islands.
The Dangote Group is the largest industrial conglomerate in West Africa and one of the largest in Africa. It generated revenue in excess of US$3 billion in 2013. The group is one of the leading diversified business conglomerates in Africa. The company employs more than 26,000 people and is headed up by acclaimed businessman Aliko Dangote.
Woolworths Holdings Limited is a South African chain of retail stores and one of the largest in the country. It is modeled on Marks & Spencer, based in the United Kingdom.
Globacom Limited is a Nigerian multinational telecommunications company headquartered in Lagos, Nigeria. GLO is a privately owned telecommunications carrier that started operations on 29 August 2003.
9.Pick n Pay
Pick n Pay is the second largest supermarket chain store in South Africa, established in 1967. It can also be found in other regions of southern Africa, such as Botswana, Mozambique, Zambia, Zimbabwe, Lesotho, and Namibia as well as Mauritius and had plans to open in Malawi.
Vodacom Group Limited is an African mobile communications company, providing voice, messaging, data and converged services to over 55 million customers. It is part of the global Vodafone Group.